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Now, there is too much pressure to perform, in very little time. Left Right Left director Anshuman Singh says, "Directors used to have the ultimate command in the process of scripting, editing and on the sets. She pays a huge amount to Santaram Verma who is directing Thodi Si Zameen Thoda Sa Aasmaan and the high budget Virrudh ," says the insider. She pays directors who can deliver high TRPs very well. "High profile directors like Anil V Kumar direct Ekta's shows when they launch, to give them the right push. After that, all the production houses were ready to pay big money to directors who could deliver instant success. Then DJ's Jassi Jaisi Koi Nahin and Sunjoy Wadhwa's Saat Phere joined the list of successful shows. Earlier, Balaji was the only big paymaster. and Kahaani Ghar Ghar Ki is one of the key factors for this upsurge in directors ' pay packets. Producers are also ready to spend Rs 15-20 lakh for extravagant special episodes." According to industry sources, the instant success of Balaji's Kyunkii. An average Balaji or DJ's (Tony and Deeya Singh) episode costs Rs 6-7 lakh. Now, one episode costs a few lakh rupees. A director, on condition of anonymity, says, "Weekly serials used to have budgets of Rs 25,000 to Rs 30,000 per episode, which used to take 3-4 days to complete. Today, an average director gets Rs 8,000-Rs 10,000 per day while prominent directors get Rs 40,000. And small screen directors are now raking in big money with production houses vying to grab the best directors. The television industry is booming, thanks to popular high-budget daily soaps.
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